Media Literacy Persuasive Techniques in AdvertisingAs per my previous post Media Literacy Fundamentals: Key Concepts,  I am outlining one of the lessons I prepared for my students.  In this lesson, students learn about how media has its own unique form to get your attention.  Students are exposed to the persuasive techniques used in advertising to reach a target audience.  Through an understanding of these techniques students start becoming aware of the messages found within media.  With this understanding, students critically think and question the world around them and the messages they are being bombarded with continuously.

Click on this link Media Literacy- Persuasive Techniques to access the lesson plan for this concept and the associated handouts.  Furthermore, here are the group activity sheets: Pathos Ethos and Logos.

Stay tuned for more lessons and activities for Media Literacy!

 

 

 


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